This is obviously a pretty awesome perk for the small number that qualify, but more importantly, it shows clearly that airlines still live and die by the business of a certain few. Airlines have attempted to appease economy passengers with certain illusions of comfort - such as the ability to pay to upgrade to Economy Comfort - but make no mistake about it. It's still all about the elite flyers at the end of the day.
For the record, we're not banging on United's decision nor on the flyers who take advantage of the service. They've certainly earned it, after all. But, when a company is willing to offer a chauffeur service to one group of customers and are barely willing to offer a free soda to another, it really hits home about how important the top-tier flyers are to airlines.
On a humorous note, we'd also like to point out the irony in that while airlines are able to organize the most complex tasks of luxury, they are still unable to figure out a simple boarding procedure. Go figure.
[Photo: LA Times]