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Awesome Idea: What If Nike Collaborated with Airlines for a Sneaker Collection?

April 3, 2014 at 11:31 AM | by | Comments (0)

Back in late 2012, we highlighted our favorite Instagram hashtag of-the-moment: #kicksonaplane.

The hashtag was first started by Marcus Troy, an "influencer" and brand strategist who uploaded a photo of his Converse on Air Canada Flight 7505 to Toronto City Airport one year ago. From there, he gave it its own website, but it's the hashtag which continues to organically grow within Instagram. Now it numbers over 3,000 images.

Inspired by the hashtag, London-based art director Marco Lemcke used his talents to answer the question, "What would a collaboration between Nike and some top airlines look like?" Here's a few of the incredible results:

Although these are (sadly) only concepts, there is one airline brave enough to branch out into footwear. Air Baltic produced airplane-inspired sneakers specially for their online store, and pairs are still available for 53 EUR.

View more airline shoe concepts in Marco Lemcke's portfolio.

[Images: Marco Lemcke]

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