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Santa Barbara Creates Its Own Pandora Radio Station: Should Other Destinations Do the Same?

April 22, 2014 at 9:45 AM | by | ()

Earlier this month, we were in a Santa Barbara state of mind ourselves, showing off a few photos of the "American Riviera" as we made our way down the central coast of California to Los Angeles. We discovered one of the town's best kept secrets, and compared its urban wine trail with the nearby Santa Ynez Valley wine country.

If you need any more motivation than that, or are simply looking for a new avenue to daydream at work, Santa Barbara announced this week that it has launched its own Pandora radio station. To create it, Visit Santa Barbara used social media to find out which artists and songs people thought best represented its vibe, culture, and energy. Think Jack Johnson, Bob Marley, and the Beach Boys as the main seeders for the station.

Musical preferences aside, we absolutely love the concept. It's educational in a way, allowing you to gain an appreciation for the musical tastes of the town before you arrive. Personally, this writer would love to see the idea expanded to include local artists and become a common marketing plan for destinations outside of the U.S., towns in foreign countries where you're less likely to already know what the locals are listening to. For example, what are they rocking out to in Skopje? Or Oslo?

It would be great if the stations were more about the music scenes of the destination than the popular artists who represent the vibe, but as is, it's still a great way to get pumped for an upcoming trip. Music has always been a big motivator for us, as we revealed earlier this year in our list of our favorite travel songs.

[Photo: Instagram @ducatisto]

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