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Air France's New Ad Campaign is Bold, Beautiful

April 10, 2014 at 1:44 PM | by | ()

It's been quite a while since we hailed any airline advertising as brilliant, but Air France's fresh run of bright images warrants a mention.

The ads, by BETC Paris, utilize bright colors and bold shapes, with more than a touch of high-fashion photography. The impact isn't unlike that of vintage travel posters, still considered stylish today.

In fact, that above A380 image is especially genius; it's a stealth homage to the french new wave film L'Année dernière à Marienbad (Last Year at Marienbad), whose director, Alain Resnais, recently passed away.

The topiary maze image (below) may also refer to the fact that France is home to the world's largest such maze—Reignac sur Indre.

As for the others, France's fashion heritage comes into play, from Marie Antoinette down to current spreads in Vogue. View the full run of ads on Creative Review.

[Images: Air France]

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