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Tunisia Plays Up its Role in Star Wars in an Attempt to Spark Tourism

Where: Tunisia
March 25, 2014 at 10:36 AM | by | ()

As a follow up to its morbid campaign a few years ago, Tunisia is now leaning on its role in Star Wars to help attract visitors and pull the country out of a post-revolution tourism recession that saw visitor numbers drop from 7 million in 2010 to under 5 million in 2011.

“There are fans (of the sci-fi films) in the United States, in Scandinavia, in Asia, in South America, where Tunisia is barely known," said Amel Karboul, Tunisia’s new tourism minister, about the country's decision to launch the campaign.

In the video embedded above, Star Wars characters do their best to dance and move around to Pharrell Williams’ Happy as they show off some of the filming locations from the movie. For those familiar with the Star Wars universe, you could be standing right in the middle of Tatooine on your next visit to Tunisia.

Take a couple minutes to enjoy the clip, but be warned that the song, along with images of C-3PO, will be in your head all day long.

[Photo/Video: SW Fans Tunisia]

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