@PureNewZealand picks up some fan photos when the hashtags #NZMustDo and #RealMiddleEarth are used in non 'official' shots. Whether it'ss a cruise around Auckland's Waitemata Harbour, the vineyards of the Marlborough, or the ski slopes outside of Queenstown, New Zealand is and always has been made for instagramming.
We can only wonder if there's a little friendly competition between New Zealand and Australia when it comes to the social media app, to see who can get the most likes. However they might go about, we know who the real winners will be: travelers.
[Photo: Pure New Zealand Instagram]