This is especially of interest for travelers in Economy and Economy Plus, who may find themselves on older United planes (like the 747s) that lack seatback TVs. Imagine boarding a lengthy international flight expecting to find the amenities on, like, every other plane, and instead finding nothing but an in-flight magazine. Without a book, iPad or similar worthy distraction, you're just going to sit there for hours and hours, going stir-crazy.
As luck would have it, we're actually going to experience both ends of the situation over the next couple weeks as we fly on an old United 747 to Sydney (14 hours without seatback entertainment!) and back on a 777-200. Hopefully United will flip the switch to this streaming i-device technology on their 777s on the dot of April 1, so we can see firsthand if it's worth the hype.
Download the United app for free on iTunes.