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Uber's $500 Skywriting Deal is a Little Bit Genius, a Little Bit Crazy

February 13, 2014 at 2:02 PM | by | Comments (0)

Professing your love with a message in the sky is a cute gift, but one that comes with an ugly price tag. It's a sure way to attract the attention of social media—remember this proposal over Central Park?—but at the expense of $1,500 to $4,000 per message.

That is, unless you're booking the $500 "UberSky" Valentine's Day Skywriting deal tomorrow.

Here's how it works:
· Open Uber between 10 a.m. and 6 p.m. this Friday, 2/14.
· Brainstorm a romantic message (12 characters max).
· If it's available, request the UberSKY option.
· Confirm the $500 price tag and wait for an Uber rep to call.
· We'll ask for your message and tell you when you can expect to see it in the sky!

The whole stunt is a production of Uber in partnership with Mastercard's #PricelessSurprises campaign, so if you're paying by Mastercard, you could even receive the skywriting for free (but no guarantees). Uber, the taxi and black car-hailing app, is no stranger to the skies; they mounted a successful Uberchopper service to the Hamptons last summer.

If you're already drafting a sweet UberSky message for your sweetheart, please check the weather forecast first. There's nothing worse than a lovely day and some skywriting ruined by low cloud cover.

If you're sticking to the ground this Valentine's Day, sign up on the Uber app using promo code o0hnc for $20 off your first ride.

[Photo: Uber]

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