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Chicago Renames Its Largest Observation Tower to '360 Chicago'

Where: 875 N. Michigan Avenue [map], Chicago, Illinois , United States, 60611
January 31, 2014 at 10:45 AM | by | Comments (0)

We've said this before, and we mean it: When visiting a new place, getting a bird's eye view -- preferably at the forefront of the trip -- is high on our priority list. This is especially true of cities, when getting to the top of the canopy can help you a) develop a perspective and orientation you can't get from street level and b) appreciate the beautiful views that in turn help you appreciate the size and stature of modern day cities.

Last time we were in Chicago, we took a helicopter ride, but for those who want to stay on a budget, there are more affordable ways to get a glimpse from above. The Willis (Sears) Tower might have the Windy City's tallest observation deck, but only the one found at the city's 4th tallest building offers panoramic views.

Formerly known as the John Hancock Observatory, the observation deck has been rebranded as 360 Chicago in an effort to advertise its 360-degree view of the city from the 94th floor of the John Hancock Center. Added last year, interactive screens help you understand what you're looking at. On a clear day, you can see the three bordering states of Wisconsin, Michigan, and Indiana.

Along with the rebranding will come a small spring cleaning of the concourse area where guests access the elevators as well as a sprucing up of the observation deck. There is currently an opened-aired "skywalk" that lets you view the city outdoors, but it will be closing as the renovations are completed this April.

Daytime makes sense to make the trek to the top, but looking at the photos, we think nighttime could be very rewarding as well!

[Photos: 360 Chicago]

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