The idea is that the son in the commercial has to spend all of his time searching for hotel purchases. That forces him to "commandeer" his mother's stair lift because he can't afford to lose a single second behind his laptop. But since he's using the stair lift, his poor aged mother has to climb the staircase, and that's difficult for her because she's really old. Insert rimshot here.
That's it. That's the whole thing. 30 seconds. And as AdWeek documents, viewers are outraged. How do people have this much energy, is what we want to know.
As AdWeek also notes, a series of Kayak commercials aired last year - which of course also emphasized how the site allows travelers to search more efficiently - were banned by British authorities for being insensitive to brain surgery patients. We covered the ads when they aired - our post and the videos are here - and, yeah listen.
People to put on their big kids pants. Come on.
[Photo: KAYAK / YouTube]