Throwback Thursday: United Brings Back the 'Friendly Skies'
Sure, we love all the speed and comfort of modern travel, but it didn't get that way overnight. Every Thursday, we're going to take a look back at travel the way it used to be, whether that's decades or centuries ago. This is Throwback Thursday, travel edition.
This week United Airlines launched a new ad campaign. Okay, it's not exactly new. In fact, it's like a little Throwback Thursday for themselves because it borrows one of their more famous taglines from yesteryear, "Fly the Friendly Skies."
History on the original motto dates all the way back to 1965 when advertising firm Leo Burnett (another company calling Chicago home) came up with the slogan for a growing traveling public. The tagline was used until 1996 when the airline began to play on the word "united."
United considers the new campaign a reinterpretation of the iconic ads from years ago with the current day commercial focusing on the little details that the airline provides today's travelers, like larger seats, newer planes and an expanded network.
Below are a few older ads side-by-side with the latest versions, all set for a fly down memory lane.
The newest commercial
Watch how the friendly skies changed a grumpy flyer
[Photo & Video: United Facebook, Videos: FrienldySKy/YouTube]