Sex Sells, Even for Tourism Australia
Tourism advertisements are meant to attract more travelers to visit a certain region or country and there's no doubt that the most creative get the most attention. This week was like any other for Tourism Australia's official Facebook page as they posted stunning shots of sunsets over city skylines, beach vistas, and cuddly animals. Sounds innocent enough, right? Not so much.
The profile page then posted a picture of Baz the Kangaroo chillaxing at the Featherdale Wildlife Park in the Western suburbs of Sydney, and that's when it all when haywire. The roo was posing quite, well, provocatively, as if he was ripped from the pages of an adult magazine. While this natural display of the animal kingdom should not normally be racy, Tourism Australia made it so by pixelating his "anatomy," as if to maintain his modesty.
Tourism Australia fielded quite a bit of negative response to the censoring of the marsupial, with some calling it "pathetic," "ridiculous" and "sad". While the page claimed that the censoring was a bit of "tongue in cheek" and "typical Aussie" humo(u)r," others still didn't quite get it and stated that "nature shouldn't be censored." The debate even made the morning news.
Since the outcry, Tourism Australia has posted an uncensored pic and hopefully the majority of the offended have since calmed down and had a little giggle. All of this debate and conversation can lead to only one thing, of course: increased visitors down under.
[Photo: Tourism Australia Facebook page]