Lufthansa's #PilotDiary Instagram Series is a Revelation
It's officialLufthansa gets it. By it, we mean Instagram, as they've just completed a brilliant photo series named #pilotdiary which goes above and beyond (and into the cockpit) to share the Lufthansa experience, but through the eyes of an international commercial airline pilot.
To be specific, the 39 photosposted from July 29 through August 2chronicle the early mornings and long flights of Philipp, a Senior First Officer on Lufthansa's 747s. Jetting back and forth between Frankfurt and Los Angeles at the yoke of a new 747-8i, he snaps anything and everythingfrom a lunch over Greenland to a generic layover hotel room, and even a brief beach breakto essentially provide a full picture of life in the skies.
The overall effect has been to humanize the experience of long-haul air travel in an era where passengers are increasingly seen as dollar signs for the squeezing. The lucky travelers who saw the #pilotdiary series are those following Lufthansa on Instagram, Twitter and Facebook.
Here's hoping other airlines still struggling with finding their voice on social media take a clue, let off the reins enough to allow their brand to be relatable, and just freaking have fun with it.
[Photos: Lufthansa Pilot Diary]