Actually, says noted cybergrouch Evgeny Morozov, very, very uncool. The entire idea of personalized mapsmaps that quite literally look different depending on who is using themrisks ruining a lot of what's special about living in cities. Taken to the extreme, and frankly what Google is talking about is not far from that extreme, we would get directed only to places that are comfortable and familiar to us and our friends. That's in Google's interest because if it can reliably drive particular people to particular places, it can sell ads to the people who run those places.
But the rest of us would lose the "disorder, chaos, and novelty" that make living in big urban spaces, for lack of a better word, awesome. And that's before we get to the privacy implications of having Google connect us to our friends to our preferences, to what we do minute to minute.
From a travel perspective, frankly, going only to places that you already know you want to go sounds...kind of horrific. What do you think?
[Photo: Google Maps via Slate]