How Air France is (Literally) Selling Their Ads to Travelers
More and more we are seeing environmentally responsible decisions coming from airlines in the form of fuel conservation, on-board recycling programs and carbon off-setting. Air France has taken "thinking green" to the next level and we're not just talking about recycling bins for newspapers; although, they do that too.
Partnering with environmentally friendly bag maker, Bilum Paris, AF has created a line of travel bags and wallets made from the giant billboards plastered up on the side of highways. Not only are they made from the super tough plastic material, but they are actual Air France billboard posters.
The first poster has created 9 cabin bags, 23 laptop bags and 30 travel cases. For as little as 69 Euros, you can have your own little one-of-a-kind slice of Air France. To browse the range, head to their e-shop.
The eco-friendly initiative doesn't stop with the billboards. In January, the French carrier began a program encouraging the ground staff and crew from both of its Paris airports to turn in old uniforms for recycling. In a trial phase now, the uniforms will be collected for recycling and, eventually, turned into automobile insulation. As an estimate, the 30 tons of fabric will insulate up to 1,350 vehicles; someone's new Peugeot could be made from Air France uniform.
[Photo: Air France ]