Speaking of high-speed trains, Amtrak is hoping you'll fall for their newest ad campaign, which involves making sly jabs at air travel.
The commercial, which will soon be interrupting your favorite TV program, shows off their high-speed Acela service on the East Coast. All statuses show "On Time," passengers move freely move about the train, using their electronic devices, and some even head to the bar car for socializing. All this—Amtrak subtly reminds you—is the rule on their trains, but the exception when you chose to be bound by the rules of flying.
There's just one problem. Travelers who have taken the Acela before won't be fooled. For example, we just hopped an Acela last month, traveling from New York to Boston, and our train was delayed an hour. The WiFI onboard may have been free, but it wasn't speedy enough for us to work as normal, so we did end up spending much of the time in the bar car, our hands sticky with spilled coffee as we attempted to add sugar while the train rocked ahead, not nearly traveling at "high-speed" speeds.
It sucks to be negative, but we'll be honest and divulge the reason we ended up on Acela in the first place: we slept through our bus reservation and had to be in Boston by a certain time.
So will this commercial sway travelers into paying $109-$126 each way for flights which sometimes cost only $50 on JetBlue? We doubt it, but boy, that train looks shiny!
[Video: Amtrak]
Comments (0)
Post a CommentReturn to » Oh Snap. Amtrak Takes Subtle Digs at Air Travel in New Ad
Join the conversation!