A tourism campaign that asks travelers to "get lost" may sound like the opposite of what's typically intended, but that's where the folks over at Your Singapore have gotten creative by designing a campaign that uses the play on words to lure travelers.
The TV commercial is actually designed to attract more Australians to the city-state, but is a good showcase of what the city has to offer while dispelling common myths about the mega-metropolis. Singapore, like other major cities, has it's tourist misconceptions, but here they're attempting to embrace those frowns and turn 'em upside-down.
For example, if you believe the city to be a concrete jungle ruled by strict do-not-dos, why not explore everything the city has to offer and see a different side? We are firm believers of closing the guidebooks and finding the areas and experiences of a foreign city which create long-lasting memories and, even in this short video, we've even spied a few of places that make Singapore so great to us. Enjoy: