Each flight will offer flyers two options for tickets; there's the aptly named "UP Basic," the cheapest, seat-only fare, and "UP Smart," the bundled option. The former will score you a seat in the economy cabin and require you to hand over your credit card for airport check-in, in-flight food & drink and a comfort pack. With the UP Smart fare, however, if a seat in the economy plus cabin is available, it's yours along with some food and drink. The more expensive fare also gets you access to El Al's King David Lounge in Ben Gurion International Airport.
No word on what type of plane will be flying these routes, but we can only guess some of El Al's shiny new 737-900s (shown above) will be doing some of the lifting. Irrespective of aircraft, we are digging the paint scheme for the new airline; a blue sky with fluffy white clouds dotted along the fuselage. In case the plane blends in with the sky too much, the tail sports El Al's Israeli flag colors.
[Photo: UP by El Al]