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Where to 'Read' the World's Largest Pop-Up Book This Week

December 2, 2013 at 2:43 PM | by | Comments (0)

Tourism New Zealand is once again capitalizing on their connection to The Hobbit Trilogy with a new exhibit in Los Angeles.

Yesterday, they kicked off the campaign by unveiling the World's Largest Pop-Up Book in Beverly Hills. The "book" includes original set pieces and props used in The Hobbit : The Desolation of Smaug, which premieres in Hollywood tonight.

The multi-media installation will also let fans step inside four of movie's filming locations - Hidden Bay (Turoa, Ohakune), Forest River (Pelorus River, Marlborough) Lake-town (Lake Pukaki, Mt Cook), and Beorn's House (Paradise, Queenstown).

The exhibit will be set up on the grounds of the Beverly Hilton Hotel all week for the media junkets, New Zealand hospitality events, and a public tour taking place on Wednesday.

"The wonderful thing about New Zealand is that it's so compact that you really can go from a relatively desert environment to an alpine environment in a three-hour drive," director Peter Jackson said during a launch event for the pop-up book. "You're always close to a city. It's remote yet compact, which makes it incredibly user-friendly for film-making."

Back in New Zealand, two giant eagles that are giving Gandalf a ride were recently unveiled at Wellington's airport, while an Air New Zealand Boeing 777-300 with the Dragon Smaug painted on both sides was just revealed in Auckland.

The Hobbit : The Desolation of Smaug opens in theaters nationwide on December 13.

[Photo: cbc]

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