Melbourne's New Ad Campaign is Like a Personal Google Earth
Some tourism boards just "get it." And by get it, we mean thinking outside the box creatively and attracting tourists in flocks to their city, state or country en masse. With its latest campaign, Melbourne can now head to the top of that list of boards that just nail it.
The folks behind Tourism Victoria, the Aussie state that Melbourne calls home, have developed a campaign of two remote-controlled tourists that are outfitted with helmet-mounted cameras, microphones, GPS and some clever mobile live streaming technology to document their every step in the city. This gives the chance for fans of Melbourne to "go before you go," possibly giving some inspiration for a first hand visit to the city.
From October 9 through the 13th, armchair-tourists controled each traveler at home by logging onto the website and sending their human webcams to any location they desired in the Australian "second city." Audiences were able to interact with the tourists and send them on mini-adventures or challenges that are unique to Melbourne.
As of right now, the beach-side suburb of St. Kilda and its boutiques and restaurants have been the most popular amongst website visitors, but rest assured there are some even cooler hidden gems in this city. Either way, you'll no doubt uncover some of the mysteries of the city that tour groups fail to see, so check out the resulting video below. With plenty of laneways, coffee shops and local boutiques, Melbourne has a lot to offer and we can only hope the remote-controlled tourists had some good walking shoes.