A Birchbox amenity kit
Picture this: you get all settled in your Mint seat and are browsing the menu when the flight attendant delivers a small box. Inside is a variety of products designed both for use during the flight and for keeping in your beauty case or dopp kit for later. Birchbox is a hugely successful NY-based subscription service which sends their subscribers, all over the country, the latest in personal care products in travel-friendly sample sizes. Like what you've tried? Birchbox sells the full-size items on their website.
Not only is an amenity kit a first for JetBlue (we're not counting those red eye Snooze kits they used to distribute), but an airline partnership is a first for Birchbox as well. The exact JetBlue kits aren't finalized, but they will be available in female or male versions and contain some travel necessities and some surprises, all from respected or unique brands.
An espresso/cappuccino machine
Flying back and forth between New York may not be the lengthy ordeal of an intercontinental flight, but 5-6 hours is nothing to sniff at. In order to pep up Mint travelers for whatever awaits on the other end, complimentary cappuccino and espresso drinks will be available thanks to a shiny new machine.
JetBlue CEO Dave Barger drops the news: "I love coffee. And this is the first machine designed for a US-based carrier...starting onboard our A321s in November 2014."
A food menu by Saxon & Parole restaurant
Speaking of browsing a menu...Mint is going to be offer both hot and cold meals! Erase any thought of "chicken or pasta," because the menua small plates-style tasting variety designed by Executive Chef Brad Farmerie at NYC's Saxon & Parole restaurantwill allow flyers to combine options for a customized meal.
This is about comfort food; this is about tapas style; and this is about when you want to eat. And we're doing it differently in the morning, mid-day, evening, and for those of you flying late at night. Fresh food, hot food is a big change for our company.
Check out the attached photo gallery for some possible menu entries, including "truffled portobello mushroom mousse with Parole whiskey jelly and grilled sourdough"; "watermelon, feta and basil salad with toasted pumpkin seeds"; and "dry-aged Angus burger slider with Pennsylvania havarti and maple bacon."
Say a little prayer tonight that JetBlue decides to partner up with the restaurant to devise a specialty cocktail, or at least a pre-departure beverage. Our recommendation? Saxon & Parole's "Yankee Mule," or their take on the classic "Air Mail" would be ideal, or something with a little mint for brand continuity.
Next up: a look at what regular economy flyers will enjoy onboard a JetBlue A321.
A sampling of what Mint flyers will have to choose from to make their meal
[Photos: Cynthia Drescher/Jaunted]