United Increases Club Fees, Secures Their Place in the Past
We've already mentioned the flashy new United Club design the airline just revealed to wow passengers. We should have guessed it would have been only a matter of time that the prices to access it would increase. Somebody has to pay that $50 million bill, right?
The standard membership is now $500, up from $475. If you are a regular frequent flyer and have some status, you will pay a little less. Premier Silver members will pay $475 and Premier Gold members will see even more of a break to $450. The second highest, Premier Platinum, will have to fork out $425 and even the top-tier 1K elites need to pay $400 for the year. The option for a 3 year discounted membership will be discontinued.
The hike went into effect on the first of the year and, while it's not a super huge increase, it will still hit the bottom line for many travelers.
We don't know about you, but if we flew enough miles to make the elite of the elite, we'd seek a bit more of a discount on the lounge access. It's about time for US airlines to invite their high-tier frequent flyers into their lounges on a complimentary basis, similar to the way a good portion of full-service airlines do around the world. Now that would be a true enhancement.