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Eero Saarinen's Iconic TWA Terminal Reopens for Supermodel Coco Rocha

Where: JFK International Airport [map], New York, NY, United States
January 3, 2013 at 10:27 AM | by | ()

During the construction of the TWA Terminal 5 at New York-JFK Airport, architect Eero Saarinen said:

TWA is beginning to look marvelous. If anything happened and they had to stop work right now and just leave it in this state, I think it would make a beautiful ruin, like the Baths of Caracalla.

Of course the lovely irony of that statement is that, though the building was completed and served its full purpose as a bustling airline terminal for decades, the end of TWA and a need for larger, more technologically advanced terminals has turned the structure into exactly what Saarinen had both hoped an feared—that of a beautiful ruin.

While redevelopment rumors come and go, there's no doubt that the TWA Terminal is an ideal place for movie shoots—Catch Me If You Can famously filmed here—as well as fashion spreads.

In 2012, Banana Republic shot their ad campaign here for their tie-in with Virgin America. For 2013, it's getting a little supermodel action as Coco Rocha has posed for French brand Longchamp both under and in front of those stark, sweeping roof lines.

Only two of the final, polished images have leaked, but luckily there are plenty behind-the-scenes peeks to give a good look at how a photo shoot goes down at T5. Expect the rest of the ad campaign images to hit glossy magazines in the spring issues.

[Photos: Longchamp & Coco Rocha on WhoSay]

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