Making Sense and Sentences of Airport Codes
We love us a good advertising campaign, and that’s especially the case when it’s clever, creative, and involves plenty of travel tidbits. The latest print pieces from Expedia and their arm over in the UK utilize baggage tags from airports all over the globe to illustrate where you need to go and when you need to leave.
The marketing gurus over at Ogilvy cooked up the new advertisements, as they pieced together three letter airport codes to create a little bit of a story. This isn’t the first time that these IATA airport codes have been used to sell stuff, but we’ve got to say that this has got to be one of the more clever applications.
Creative Review has the backstory on how things were thought up. In total there were around nine ads that finally made the cut, but the firm promises that there were many more created that will never see the light of day—including some that might be less than appropriate for print.