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Pack Your Travel Mug as Starbucks Ships Out to Vietnam

Where: Vietnam
January 10, 2013 at 9:34 AM | by | Comment (1)

Last year we saw Starbucks and their coffee empire spread into some new spots like India, Disneyland, and even aboard Alaska Airlines. Obviously things are still moving full speed ahead—thanks to all that caffeine—as 2013 looks for more expansion. The year is just beginning, but it’s already time to celebrate Starbucks entry into another country, as the espresso machines just cleared customs and are on the move once again.

Up next for the Frappuccinos and lattes is Vietnam, as Starbucks is getting ready to open their very first store over in Ho Chi Minh City as soon as next month. Just like over in India, it’s a partnership deal as the coffee giant throws it's weight in with Maxim Group. Maxim already runs a whole chain of coffee shop locations in Hong Kong and Macau, so they kind of know what they’re doing when it comes to getting you going in the morning.

In advance of the Vietnam opening, Starbucks is doing their best to source at least some of their beans locally. Vietnam will make country number 62 overall for Starbucks, so they still have a long way to go before total domination. Let’s just hope the next stop for them in Vietnam is the airport—can’t beat an airport Starbucks.

[Photo: Dimitri N.]

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Will Starbucks Succeed in Vietnam?

Having lived in HCMC and knowing how passionate the Vietnamese people are about their coffee, Starbucks have a big battle ahead. Will they be serving the normal 'Western'menu of coffee that you see on most European high streets, or are they going to cater to the Vietnamese taste of extremely strong coffee that hits you with a caffeine kick that no espresso has ever managed to reach?

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