Jaunted

If all goes through as planned, this would put roughly 95% of the rental car market in the hands of just three companies in the nifty fifty. Enterprise—they own National and Alamo too—will lead the pack, but Hertz and Avis won’t be far behind in second and third place, respectively.

We aren’t too concerned that this will affect folks looking pick up a car hire, but obviously this does somewhat reduce competition. However, there’s still plenty of smaller—and often cheaper—companies forcing the average cost down, and of course we can’t forget about car share services that continue to pop up here, most recently with Hertz On Demand. We’ll see how everything shakes out, but just keep an eye on your rental car rates in the near future and we'll do the same.

[Photo: Atomic Taco]