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Please Welcome Your Travel Hologram Overlords

August 13, 2012 at 2:13 PM | by | Comments (0)

Because we live in the future, airport officials at LGA, JFK, and EWR have installed customer service holograms, one per airport. Called Airport Virtual Assistants (AVA's in the politically correct parlance, these kinds of holograms have already been present in airports for at least two purposes.

Use #1 is to get people's attention with something moving and talking—which is to say, something that's shiny—rather than by putting an announcement on a sign. When Manchester Airport was having problems with travelers ignoring Europe's equivalent of 3-1-1 liquid rules, they installed holograms to announce the restrictions. We wrote up the effort in 2011 but never really followed up, if only because it made us a little sad to think that adults were now getting basic airline security instructions from flickering lights.

Use #2 for AVA's is to do stuff with travelers—provide very basic information, assist with very basic tasks, and so on. They can be glorified kiosks, except with reassuring voices and disturbing facial movements. Like kiosks they can work indefinitely and, importantly for airports and airlines, without any pay. Unlike kiosks they have the potential to make travelers' skins crawl. There's this, of course, but there's also how the eyes of the avatars follow travelers around.

Right now the newly-installed avatars are all on loops providing basic airport information. Soon they'll be able to interact with customers. We can envision a day in which rows of these things—all of them tall, blond, pretty, and focus-grouped, like the current models—will line the insides of terminals. They'll be able to help travelers navigate standby, rebook missed flights, or do many of the things human employees currently do.

If you want to know how insanely creepy things are getting, take a look at the commercial embedded at the very bottom. Key phrase, before the part about airport usage: "I can be used for just about anything. I can say what you want, dress the way you want, and be just about anything you want me to be."

[Photo: CBS News]

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