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The Little Things: Qantas' 'I Still Call Australia Home'

Where: Australia
June 8, 2012 at 11:28 AM | by | Comments (2)

In the midst of the bustle of travel, it's all too easy to overlook the details. We're talking about special touches others have stressed over just so you can enjoy a unique experience, whether you know it or not. Every so often we'll highlight The Little Things like this, so now you will know.

The Little Thing: 'I Still Call Australia Home' song on Qantas.

We have all heard the saying, "It is nice to travel, but it is even better to come home." After struggling with foreign languages and guidebooks, Qantas has embodied that cliche in their Welcome Aboard music for all international passengers to feel as though they are already home. The song is a gentle reminder of where you are from and where you are going.

Originally, written and performed by the first "Boy from Oz," Peter Allen, as a song for expatriates longing for their mother land. The red roo has adopted the tune as part of their, little-slice-of-Oz for those Australian passengers traveling back home. After all, it is the Spirit of Australia.

There has been many carnations of the song and accompanying video, even the latest, incorporating native Aboriginal language and didgeridoos to embody the spirit of the entire country. Each version is performed by the Qantas Childrens Choir and features cities from around the globe. Even this reporter gets a little emotional after we board and hear the first few notes, and we're not even Australian!

[Photo: Sheba_Also]

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Love this ad

I've travelled overseas quite a bit with Qantas and lived abroad for a few yeas returning to Australia on Qantas; so I have to say that watching this ad every time I settle into my seat actually did evoke emotion and I find myself smiling at the screen as the ad plays. Love this ad.
outandabout on June 8, 2012 at 6:34 PM #Permalink

You're a bit late...

Hello from Sydney, Australia. Qantas is soon to be dropping this campaign and, at present, are very unpopular amongst Australians wit htheir significant dropping in standards, outsourcing of staff by both the airline and its subsidary Jetstar and cutting of many, many jobs. The share price, for the first time ever, dropped below AU$1.00 last week after they announced a 90% decrease in profits (in the same week as the CEO announced they're getting new uniforms for the staff). QF is all about poor timing, in its flights and its CEO's announcements (his announcement of a large payrise for himself the day before he shut down the airline being but one example). They Still Call Australia Home? What Australia does the executive live in?
tuddy on June 12, 2012 at 12:28 AM #Permalink

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