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British Airways' New Commercial Advertises a Route That Doesn't Exist

June 19, 2012 at 12:59 PM | by | ()

Good news and bad news! The good news: British Airways have launched a whole new TV commercial to promote its Olympic ties, complete with a "London Calling" by The Clash soundtrack, which pretty much never fails to get people to pay attention. The bad news: that airplane taxiing across Westminster Bridge is not real; it's computer-generated.

The fresh ad depicts a regular BA flight leaving from London-Heathrow, but then it goes on a driving trip through London, instead of up into the skies, with a final destination of the Olympic Stadium. The route obviously doesn't actually exist, though by god we wish it were possible.

The ad closes with the statement: "Don't Fly. Support Team GB." This doesn't mean don't travel at all, but instead attend the games or stay home and root for the Union Jack.

The full ad, right here:

And now, the behind-the-scenes:

The coolest bit? Pay attention towards the end of the behind-the-scenes video above to learn how British Airways is going to keep those who do have to fly up-to-date with what's going on during the Games.

[Image and video: British Airways]

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