Starbucks Begins Its Invasion of Italy This Month
UPDATE: So apparently this ad is an elaborate fake. See the background on it here, though it's all in Italian. To summarize, the ad was created by a young student, who is likely about to get his pants sued off.
Italy has plenty of fine cafes and places to grab a quick—or long—espresso, but there’s soon to be a new option that most of the world already recognizes. We knew that Starbucks had their eyes on everywhere from Finland to the Disney World, but it looks like this month will bring the scheduled arrival of overpriced lattes and coffee milkshakes to the citizens of Italy.
We were flipping through some Italian magazine—just looking at the pictures due to our minimum of Italian language skills—when we noticed a pretty familiar lady in her signature shade of green. The ad announced the planned arrival of the coffee giant to spots like Milan, Venice, Naples, and Rome as soon as June of 2012. During our recent adventures to and through the country, we didn’t see any "coming soon" signs to specifically pinpoint locations, but that doesn’t mean that there wasn’t a frappuccino assembly line hiding behind some vacant storefront.
Per the usual Starbucks success formula, expect the coffee giant to pop up nearby tourist attractions and airports for a start. After all, we’ve been known to throw down some foreign currency just to see how their special international menu items taste on the other side of the world.
Of course we’re all about preserving the coffee culture of other countries, but the majority of overseas Starbucks offer something irresistible: the combination of free WiFi and air conditioning.
*See Update above