Air Asia Takes Their Ads to the Beaches of Bali
Let's say you've just flown to...ohhh....Bali, Indonesia. The beach, the sunset, the tropical fruits, the warm temperatures and the laidback atmosphere already have you thinking of your next vacation. Whether you know it or not, you're making decisions and being influenced by the leisure branding around you, and doesn't Air Asia know it.
Air Asia, the Malaysia-based low-cost carrier, flies into Denpasar-Bali (DPS) from Darwin, Perth, Bangkok, Phuket, Jakarta, Bandung, Singapore and Kuala Lumpur. In Bali, you'll find them advertising on roadside billboards of course, but also all along Seminyak and Kuta beaches, thanks to their plastering their logo atop umbrellas of some beach chair vendors.
The red may quickly fade in the sun, but the Air Asia umbrellas were still quite conspicuous...and successful. We went to Bali knowing only we had to be in Jakarta a little over a week later. We had to book a flight there. Air Asia it was and, though the Bali-Jakarta route starts around the equivalent of $40 one-way, we paid nearer $120 to fly out during the peak Sunday afternoon hours. Still, totally worth it.