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Malaysia Airlines' Newest Ban on Children is Its Most Ambitious Yet

Where: Malaysia
April 9, 2012 at 2:17 PM | by | ()

When Malaysia Airlines promised that their new Airbus A380's would showcase bleeding-edge innovations in passenger comfort, we assumed they were just referring to the impressive engineering lengths to which they'd gone: 2 decks and 494 seats' worth of new chairs and USB-enabled entertainment systems. But while technology is important—and no one appreciates slick travel rollouts more than we do—there's more to in-flight coziness than extra legroom and the ability to watch your illegally downloaded House MD episodes on the screen in front of you.

Our buddies over at Australian Business Traveller heard it first that that they're also going to go ahead and ban children from the top deck of their new airplanes.

"Noise-sensitive passengers," by which we assume they mean "everybody," will now be able to reserve those seats secure in the knowledge that screaming babies will be at least one full plane deck below. Thus the first lesson of this post: if you're flying from Kuala Lumpur to London or Sydney this summer, consider Malaysia Airlines.

The policy won't be implemented for a few months, and the airline is digging in for the expected "why does Malaysia Airlines hate children" news coverage. They know that the coverage is coming because the exact same thing happened when they banned babies from first class last July, causing us to predict that you'll be hearing more baby ban announcements as passengers responded positively. Ergo the second lesson of this post: always trust content from Jaunted.

And then of course there's today's third lesson: Malaysia Airlines knows how to get attention. If you're an airline that wants publicity, you can't do better than an announcement about overweight passengers or travelers with children. It doesn't really matter what the new policy is, just as long as it involves one of those two groups. The Internet will reward you with posts and comments about how "it's about time" or, alternatively people's outrageous outrage. Well played.

[Photo: M.ADA / Flickr]

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