With a similar history as UK's, OpenSkies, the flight originally launched with 2-cabin, premium service flights to both the East Coast and West Coast from Singapore. In 2008, SIA decided to eliminate the premium economy cabin and roll the dice on all-premium seating with only 98 seats.
Even with the re-introduction of a 2-3-2 premium economy cabin, the capacity of the Airbus A340-500 is still far from bursting at the seams. And since there'll be all that excess area, the airline is considering creating a space in the rear of the plane acting as an "viewing" area. Since the plane needs to fly a bit lighter than usual, this area can mimic the stand-up lounges offered on our legacy carriers of yesteryear. OrSingapore could go the Korean Air route and install a mini duty-free shop up in there.
While there are no definite plans just yet, Singapore Airlines has been rethinking strategies to remain on top of the world industry. We cannot fault a choice to add some cheaper seats, but in the meantime there's still the other way around the world, on a Singapore A380.
[Photo: Singapore Airlines]