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Scotland Hopes Pixar's ‘Brave’ Turns Moviegoers Into Tourists

April 13, 2012 at 1:36 PM | by | ()

Scotland's tourism board is hoping the release of Pixar's Brave this summer will help bring people straight from the theater to their castles.

Brave follows Merida, the daughter of King Fergus and Queen Elinor, a skilled archer who inadvertently ends up on an adventure through the Scottish Highlands where she encounters witchcraft and mythical creatures.

Merida's adventure will take the audience on an animated trip through Scotland's famous castles and mountains, and VistiScotland is banking on the movie's journey having a similar effect on tourism as Braveheart, which saw the visitor numbers to the Wallace Monument near Stirling soar from 30,000 to 200,000 a year in the 1990's.

VisitScotland Chairman Mike Cantlay said they are hoping "to convert cinema goers into visitors in the biggest campaign VisitScotland has ever launched.”

To help kick off the campaign, Brave will premiere at the Edinburgh International Film Festival on June 30. For more information about the fest and how to get tickets, you can register at edfilmfest.org.uk.

[Photo: IMDb]

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