Just ask the people who launched social travel site Gtrot, and who are now trying to change the site into Foursquare because social travel is a really hard sell. 40% of travelers already flat out ignore social media, and the ones who are interested are mostly reading reviews, which isn't social media at all.
So naturally today's news is that TripAdvisor is integrating more closely into Facebook, now allowing you to get travel advice from "Friends of a Friend." The new feature will add "ten times the amount of content" and several heaps of poor decision-making. Not only can you now share your travel plans with the creepster who friended you because you were both randomly in Intro to Anthropology together, but also with all of his friends.
Listen. Obviously we're in no position to give TripAdvisor advice. The tech company has the 11th most used app on Facebook and is always justthisclose to getting bought by Google or Yahoo. But we're not sure they've thought their clever plan all the way through.