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The Australian Way Becomes an iPad App

Where: Australia
March 6, 2012 at 4:35 PM | by | ()

It is always relaxing to thumb through an in-flight magazine, whether it is for destination guides or to test your mathematical prowess with a good game of sudoku. A huge bummer is when we open a previously loved periodical to find articles ripped out or kids "art" scribbled over exactly what we want to read. Qantas has come to the rescue and guaranteed an unread copy of their in-flight mag, The Australian Way. Kinda...

Our friends down under have launched an iPad app for the entire issue of their monthly glossy. Travelers that prefer to load all their reading material onto a touch screen can do so with the airline's free application. March 2012 marks the inaugural digital issue of the award winning magazine ready for download. From hotels and grooming to music and celeb interviews, readers of the magazine can get their in-flight fix even while not flying the red kangaroo.

This comes at a perfect time since Qantas has recently started trialing streaming entertainment for all passengers to view on the their very own onboard iPads. Taking the mag from the seatback pocket and putting it in the onboard iPads not only reduces total aircraft weight and saves fuel, but saves mile-high frustration for passengers that prefer a fresh magazine.

The fun doesn't stop here! On their superjumbo A380 flights from the US to Sydney and Melbourne, the airline has also started piloting in-flight wifi for passengers to browse the web while flying high above the Pacific Ocean. Wifi-enabled flights have started this week with quite a bit of fanfare. The browsing capabilities are complimentary in first and business class for the duration of the 8-week trial.

[Photo: iTunes App store]

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