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Kayak's Newest Ad Somehow Weirder Than All the Other Ones

March 28, 2012 at 4:24 PM | by | Comments (0)

On its business side Kayak has been rapidly maturing and stabilizing. The travel aggregation site recently settled on the Kenshoo Enterprise digital marketing platform, which doesn't sound important but is kind of a big deal.

Immediately afterward Kayak launched a site redesign that tried to unify its look and feel across a bunch of platforms, something that had been an issue since all the way back in 2009 when execs tweaked their business model so they could get into mobile. So that's the adult "we're making progress and doing things rationally" angle.

But on the advertising side, there might be something amiss. Mentally amiss.

We covered three particularly insane ads just last month, one of which dipped into shady medical ethics and none of which made any sense. The company's advertising agency has now posted another offering, with the result—to quote AdRants—being as "kooky" as the previous commercials.

The two-minute spot promises that "you are going to practice booking a flight using nothing but the power of your mind." Because the company is filled with travel advertising completionists, albeit certifiable ones, they'll be be monitoring Twitter, blogs, and forums for mentions of "mind control", "using only my mind", "thought control", "hypnosis", "telekinesis", etc. and delivering the ad accordingly. Lunatics.

"Concentrate on the cursor! Concentrate!"

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