'Mad Men' and the Case of Mohawk Airlines
Raise your hand if hearing the dah-na dah-na dah-na opening sequence of the AMC series Mad Men makes you feel good. Now that it's finally back for a fifth season, we're reminded of all the lovely retro cultural references that pop up in the show, especially those that relate to travel. Of all the brands who've worked with Sterling Cooper/Sterling Cooper Draper Pryce, the most memorable of the travel labels have been Hilton Hotels and Mohawk Airlines.
We won't give away any spoilers for those who haven't yet streamed the Season 5 premiere--don't worry.
All we'll say is that Mohawk returns to the scene, after such a long absence following Sterling Cooper's dropping their account in a bid for the bigger fishAmerican Airlines. They ended up losing both seasons back, but Mad Men gained the public's curiousity in the real Mohawk Airlines. The official Mad Men website even has a brief article detailing the history of the defunct carrier.
The short of is that Mohawk operated mostly out of NYC's Idlewild Airport (today's JFK) and was big in the 1960s, or "big" for a regional airline, that is. Troubles in the late 1960s saw them bought by Allegheny Airlines, who were then merged into the US Airways we know today.
It was a rough
road runway for the airline, but they did leave some beautiful ads and graphic design in their trail. Check these out to see what we mean:
· A timetable cover
· A pamphlet
· A magazine ad
· Another print ad
· A sticker
Like the real airline, eventually Mad Men's Mohawk storyline must come to an end. Fingers crossed they finally snatch American Airlines!