The airline is claiming a "light premium," 2-cabin service model. Exactly what does that mean? It is considered a hybrid between the premium flights the parent company offers and the ultra cheap, low-cost airlines, like Nok Air. THAI Smile will offer complimentary meal and drink service, free seat selection and free (basic) checked bags. Best of all, passengers can accrue not only frequent flyer miles with Thai, but with Star Alliance as well. Score!
With a fleet of 11 Airbus A320s, the airline will be bringing smiling passengers from Bangkok to Chiang Mai, Phuket, and, its first destination, Macau. The plans are to fly routes that are 3 to 4 hours into Southeast Asia and India and China by 2013. Eventually, the parent airline will hand over these services entirely to its happy little kid.
With a website that acts more like a blog completely in Thai and a Facebook page with happy fans doing what they do best, smiling, the airline is in full swing for recruitment and a prospected take off by July. Now, all you have to do is book a flight and get a good tooth whitener.
[Photo: THAI Smile]