British Airways Starts the Olympics Celebrations Early with a Pop-Up London Restaurant
One of the current meals in economy class on BA
Eating airplane food on airplanes not enough for you? Luckily British Airways is going to satisfy those cravings for "chicken or beef?" with a pop-up restaurant called BA2012, opening in the Shoreditch area of London "on select weekdays" from April 4-17.
The space will be a "three-in-one art gallery, cinema and dining lounge," designed as much like the interior of an aircraft as they can manage, all to showcase the works of "the BA Great Britons" mentored by Richard E Grant, Tracey Emin and Heston Blumenthal. These artists, Prasanna Purwanarajah, Pascal Anson and Simon Hulstone, are behind the Olympic-themed films, menus andoooohhh a special livery for aircraftwill be previewed here just as they go out onboard the actual fleet.
Nonetheless, it's Simon Hulstone whose name you'll come to know at the pop-up restaurant. It's his menu you'll be reading, his recipes (yes, mentored by Heston Blumenthal) you'll be eating, and still his menus/recipes you'll find onboard British Airways in all classes of service onboard the actual planes starting in July.
Now, for the coveted tables to taste the prix-fixe. Reservations don't open until March 19 on http://www.facebook.com/britishairways.
The dinner totals £50, for which guests will receive "entry to the gallery and screening room, plus a welcome glass of champagne, sit down three course menu with amuse bouche, and tea, coffee and petit four."
[Photo: Jaunted & British Airways]