More immediately, the Passover season is now upon us. The Jewish holiday formally begins at sunset on April 6, but vacations and travel will kick off some time in the middle of that week. It's not only Jewish but also Christian travelers who are expected to journey to Israel at this time, since Passover lines up with Easter and Holy Week.
Book any tickets and hotel rooms you need sooner rather than later, is what we're saying.
As far as process-level tourism board and travel advertising issues go, Passover is of course a solemn holiday and will undoubtedly be treated as such by Israeli officials. That means we probably won't see a repeat of GoIsrael's "playful" Hanukkah campaign, wherein they created a microsite and tried to gamify it. That's all for the good, since you guys know how we feel about that stuff.
[Photo: Mattes / Wiki Commons]