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JetBlue Spreads Their 'Even More' Marketing to the Size of Their TVs

March 13, 2012 at 11:25 AM | by | Comment (1)

Everyone knows that JetBlue loves them some in-flight television, and now they’re expanding their love for channel surfing at 35,000 feet—literally. JetBlue is taking their “Even More” marketing beyond just legroom and extra space, as it looks like now their in-flight TVs will be getting a little bit bigger as well.

Over on their blog—it’s a good one—the airline is proud to announce that new planes will be getting new TV screens. Up first are their smaller—yet still plenty comfy—Embraer E190s. The jets will be scoring 8” screens, so now when you’re flying for business or pleasure there will be a little bit more screen real estate to distract you.

The airline’s larger Airbus A320s will also be scoring new screens with higher definition as well, but those won’t begin until May. The installation will start with plane N804JB—you know—just in case you want to keep an eye out for it at the airport.

Right now there’s no plans to retrofit and upgrade existing airplanes and screens, so these fresh options are going to be only for planes rolling into the JetBlue hangars for the first time. It’s not like the old screens are lacking, so we hardly see this is a big deal—especially since most airlines have an in-flight magazine as their entertainment system. As a reminder, FOX, NBC, and CBS are options now as part of 36 free channels—along with several flavors of ESPN—but one of our favorite channels has to be Google Maps, on channel 13.

[Photo: JetBlue Blog]

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Wait until they roll out broadband connectivity

If you think Google Maps is cool, just wait until JetBlue rolls our super-fast Ka-band satellite connectivity -- then you'll be able to enjoy MondoWindow, an online, interactive, social moving map: http://mondowindow.com
Tyler Sterkel on March 14, 2012 at 4:48 PM #Permalink

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