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Up Close with the Annoying, Magic Ad Mirrors of Chicago-O'Hare Airport

February 6, 2012 at 4:56 PM | by | Comments (0)

We said they were coming, and lo, they have come. Yesterday, flying from Chicago-O'Hare, we encountered the dreaded advertising mirrors—bathroom mirrors that double up as screens for advertisements.

How are they in real life? Way more imposing/annoying than you'd expect. They work by sensing when someone's at the mirror, so if you're waiting in line for a cubicle, all you see is moving adverts. Which, we suppose, isn't too irritating, but it does mean you can't check yourself out carry out quick makeup touch ups as you wait.

When you actually stand in front of the mirror, there's a slight time delay before the image gets out of the way; and even then, it just shrinks into a square at the bottom; the mirror is never fully a mirror. Even more annoying? The reflection isn't great, because the glass is tinted. This isn't somewhere you'd want to do your makeup, unless you really like orange tidemarks.

When the image shrinks - it's still tinted

The verdict? Kinda intriguing if it's just an O'Hare feature. Kinda annoying if they get rolled out across the country. And def kinda bad for your grooming upkeep.

[Photos: juliab]

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