Now it's time to break it down.
What's awesome about the app:
· The design: It's the JetBlue mosaic and blueberries we've come to love on plane tails, and the buttons are large; they invite you to touch them without having to zoom or be careful of where your finger is heading. It's all about "bringing the overall design motif to the digital products." And, of course, the iPhone has been about good design from the get-go.
· The geo-location recognition: The app knows your location (if you let it), and automatically offers you the nearest airports (5 for NYC) when you begin a flight search.
· The playing nice: Departure and destination cities for flight searches aren't limited to just JetBlue, but include their partner destinations (example: you may search for Amsterdam to Fort Lauderdale, which involves some Aer Lingus segments).
· The loyalty integration: Signing into your TrueBlue account is encouraged, and you view your miles, see past flight activity and further personalize the experience by adding a photo to your profile.
· The personalization: If you've got an upcoming flight, your app homescreen will adjust the closer to you get to travel day, displaying such details as weather and a brief destination guide.
· The "Notifications": This is an inbox down at bottom right, which will store any push notifications regarding flight delays or weather updates coming to your phone. So when you cancel out of a push notification without reading it (you know you do it, we all do), it's easily referenced later.
· OMG the TV schedule: From the main app, you can head into the "Inflight" category to get all the latest on what free and paid snacks are onboard, what SiriusXM radio channels are loaded and more, but also you are able to see a channel listing for the free DIrectTV plus that month's paid movies. When you book a flight, the schedule is personalized to display exactly what's going to be on your TV while you're in the air and you can set reminders. This especially has us geeking out.
· The speed: According to the dudes in charge of creating the app, it just may be faster with updates on flight status than JetBlue.com, or other sties like FlightStats.com. Time (and users) will tell.
· The ease: Super simple "Info" section with links to their Customer Bill of Rights, policies on pet travel, carry-on items, checked baggage, etc. And a "Call us" section that automatically inputs the phone number for you, based on your location in the world.
· The "Pick Me Up" feature: Try it. You'll be like, whoa, as will those on the destination end in charge of finding you at the airport.
· The future: This isn't the be-all, end-all version of the app. There's updates coming throughout 2012, each promising more personalization and more little features to keep you hooked.
What's not so awesome about the app:
· The limitations: It's not yet available on other devices, like for Android or Blackberry. Still, we've been assured that Android is on the horizon. For now, there's always the beefed-up, new mobile site.
· The inability to upgrade: Yes, you can book flights through the app and choose your seat on a nicely formatted seat map, but you cannot (yet) upgrade to an Even More Legroom seat. To do that, you've still got to head to JetBlue.com and pay the upgrade fee there.
· The lack of mobile boarding passes: While you can check in to your flight straight from the app, there's no mobile boarding pass. You've got to head to a kiosk and get that little printout to be allowed onboard the plane.
And, not to exhaust you on all the shiny new stuff out today from JetBlue, but they've also revamped their regular and mobile websites. Hallelujah. Okay, now get to downloading, or read more about the app here.
We made a postcard with a Hipstamatic shot :)
[Photos: screenshots from our phone]