ANSWER: Because you need to turn off your cell phone for flight.
You know, you don't hear much about Air Malta. Trust us that they're a legit airline based inyou guessed itMalta and (surprise surprise) we've actually flown 'em! It was a short hop from Rome to Malta, but still.
Anyway, Air Malta spent 2012 rebranding to a fresher, more modern image and are now determined to make a final impression with a PSA for their travelers to turn off their phones in flight.
The video (below) depicts a full (staged) flight where the flight attendants dance down the aisle to Psy's hit "Gangnam Style" and the pilot unfurls the final message.
Believe it or not, Air Malta cannot lay claim to the title of "first flight crew to 'Gangnam Style.'" That dubious honor goes to British Airways, who earlier this month Gangnam Style-d their way into Seoul-Incheon with a new nonstop from London-LHR. There are photos, but no video. Yet.