Rouge will only be nabbing four planes from Air Canada's mainline fleet to begin with, two Boeing 767-300ERs and two Airbus A319s. Five years from now, they'd like to have a whopping 50 planes tarted up in the Rouge livery for leisure routes, not to mention that Air Canada's package vacation business will be funneled into Rouge flights.
Luckily they've got the jumpstart on another Canadian low-cost carrier due to launch; we're talking about WestJet Encore, which will focus on undermining Air Canada's domestic routes, though it isn't due to start doing its thing until later in 2013. Rouge will mainly compete with WestJet's Vacations sector, as well as Sunwing and Air Transat on their leisure routes.
Let's see that new livery again!
Launch destinations, from Toronto unless otherwise specified:
Venice, Italy (brand new!)
Edinburgh, Scotland (brand new!)
Athens, Greece (from Montreal & Toronto)
Cayo Coco, Cuba
Santa Clara, Cuba
San Jose, Costa Rice
Liberia, Costa Rica
Punta Cana, Dominican Republic
Puerto Plata, Dominican Republic
Samana, Dominican Republic
Will Air Canada Rouge seamlessly link up with other Star Alliance flights at Toronto-Pearson? YES, with through ticketing and checked baggage, even.
Will you earn miles with Aeroplan or Star Alliance for Air Canada Rouge flights? YES.
Will there be a business class? YES, if you're flying on their 767s. Here's the cabin make-up, straight from the official press release:
The Air Canada rouge fleet will initially be comprised of two Boeing 767-300ER aircraft to operate transatlantic flights in a two-cabin configuration offering a selection of rouge Plus™ seats with additional legroom and Premium rouge™ seats featuring additional seating comfort, space and enhanced meal and beverage service; and two Airbus A319 aircraft to operate North American flights in an all-economy configuration offering a selection of rouge Plus seats with additional legroom.
Still curious? Rouge has its own site with all the info you could ever want.
[Images: Air Canada]