This poster we could imagine seeing on the wall of the local travel agent as it highlights the traditional Maori culture and the coveted wood-carvings that make for great souvenirs. Part of the ad is the nationality make-up of Kiwis. We can't imagine that would make the final cut today.
Before Air NZ, TEAL (Tasman Empire Airways Limited) dominated the skies for high-flying Kiwis. This ad pushes their popular Coral Route, which once flew passengers to the tropical South Pacific Islands for relaxing holidays.
Probably one of the earliest tourism posters for New Zealand, this little gem is pretty provocative for the time, but safely shows the natural beauty of the Wonderland of the Pacific; and if you had any questions maybe how to get a date with the model you can contact any of the offices.
Although not an ad for travel, this one above shows a few modes of transportation and is cool in its own right. It's an ad for the country's Centennial celebrations in 1940. Similar to the World's Fair, but on a smaller scale, participating countries had their own pavilions and showcased their respective cultures of the time.
[Photo: TEAL, Air New Zealand]

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