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Hobbits Hitch a Ride on an Air New Zealand 777

November 26, 2012 at 11:04 AM | by | ()

With all the anticipation and drama of a movie premiere, Air New Zealand unveiled their newest livery and this time it's not all-black. In fact, this one is quite the opposite as it's mostly white with "middle-"earthtones and Hobbits all over it.

In short, the Kiwi carrier has painted a scene from the movie The Hobbit:An Unexpected Journey on one of the Boeing 777s that flies between New Zealand and LA, eventually continuing on to London. The grand reveal of the aircraft's new paint job happened in a hangar tarted up to look like a "hobbit-hole."

The airline's sponsorship of the Hobbit movie isn't only these few coats of fresh paint. Passengers on the plane get movie themed eye-shades and socks to 'transform' passenger feet into gross Halfling feet. Even check-in at AKL is a bit more fun with the counters decorated to trick passengers into thinking they receive their boarding passes from a Hobbit.

For those who can't make it to the capital city, the airline broadcast the entire press conference via web-streaming posted on their social media page. We have routinely said that Air NZ absolutely kills it with social media and this is just another feather in the their cap. It almost makes us forgive them for a little puppet named Rico

On your next trip to LAX, AKL or LHR, keep your eyes peeled for the new livery. In the meantime, have a watch of a great time lapse of the new paint-job and the big reveal.

[Photo: Air New Zealand Facebook]

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