In accordance with UAE law, alcohol will not be served, though as everyone who's been to Dubai knows, hotels are where all the drinking happens anyway. That, or you just replace your alcohol cravings with chocolate.
The Vogue Café will open inside what's known as the "Shoe District" of the mall, a 96,000 sq ft space entirely dedicated to luxury footwear. Judging from reports, the café will receive all the attention it
deserves needs, since Dubai Mall is not only a tourist destination for Westerners to spend their dollars and euros, but also a place where locals actually like to hang out.
Vogue is heralding the opening as its "first step into the Middle East market" (no Vogue titles are currently published in the UAE), though as far as the presence of luxury fashion brands in the hospitality world go, Giorgio Armani is about two years ahead of Vogue, having opened his $1,089/night hotel in 2010, preceded by the Armani Cafe (also in the Dubai Mall) several years earlier.
Condé Nast Restaurants chef Gary Robinson will offer a menu of international cuisine, as well as an adjacent coffee lounge.
While we have an image in our head of what the café's vibe will be like (pristine leather booths, Vogue artwork on the walls, gaggles of long-limbed models picking at salads), we're just going to have to wait until the place opens and see what's what.