Fun fact: Widerøe is the largest regional airline in the Nordic countries. We've had a simply adorable piece of their travel advertising in the queue for weeks. Copyranter called it "the best airline spot I've seen in a long time" and insisted that "the casting, the acting, and most importantly, the idea [are] all perfect." AdFreak gushed that the commercial "triumphs" and "almost makes you believe in magic." This, friends, is the very definition of easy content.
But then we came across this other bit of travel advertising, from Japanese travel site Jalan. In this one, a cat karate-chops a watermelon. That's not the weirdest part of the commercial either, by far. There's also a monkey rolling by an indifferent kitten. On a beach ball. Of course on a beach ball. Buzzfeed turned part of the video into an animated gif. Of course an animated gif.
We're interested in how you guys react to these two spots. Which is more effective? We're softies so our preference is more for the fantasy-laden Widerøe ad, but on the other hand: karate-chopping cat. At the very least you should watch the Widerøe video, which nicely distills travel magic.